Written by: Chelsea Caterina, Simply Straws Social Media Manager & Contributed by Nivi Achanta, CEO of Soapbox Project
We’re kicking off 2021 with a new monthly series highlighting NPOs and social organizations that are tackling important issues from plastic pollution to environmental advocacy and climate change action, and more. Recently featured in the New York Times, we’re exploring Soapbox Project and the brilliant efforts behind this bite-sized climate action monthly newsletter.
Headquartered in the San Francisco Bay area, the Soapbox Project team featuring four young women and led by Nivi Achanta, takes climate change topics as it relates to current times and breaks it down to easy-to-digest material. We recently had an opportunity to connect with Nivi Achanta and welcomed her to share her story behind this amazing project.
Over a year ago, the Soapbox Project team launched a sustainability newsletter. Led by founder & CEO Nivi Achanta, social enterprise focuses on making social impact easy for busy people. So it was decided, what better place to start than tackling climate change and connecting people with valuable and insightful information.
"Before the newsletter, to me, climate change has always been an existential threat, but one I didn't spend a lot of time thinking about or taking action against. The main reason for that is because of how overwhelming it is - the glaciers are melting, plastic is clogging our oceans, we're running out of farmable land - but how can I possibly do anything to change that?
Many people feel overwhelmed before joining sustainability movements because it seems like there's too much to do. I wanted to challenge that through our newsletter, called Changeletter. I started doing research for people like me - folks who didn't have a lot of free time but still wanted to get involved - and I realized how difficult it was to find bite-sized, actionable ways to fight climate change.
Once my team and I figured out what a massive gap there is between information and action, we've spent our weeks designing fun graphics, partnering with companies like Simply Straws, and figuring out how to apply our learnings to other social challenges.
As Anne-Marie Bonneau of Zero-Waste Chef said, "We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly." At Soapbox Project, we're applying that logic to social issues of all kinds!"
-Nivi Achanta Founder & CEO of Soapbox Project
We're incredibly stoked to feature Soapbox Project and this amazing team especially during the beginning of the New Year. Looking for a kickstart to your low-waste journey? We invite you to sign up for the Soapbox weeklyChangeletter to inspire action and stay informed when it comes to climate change. Visit Soapbox Project and sign up by heading to the link here.
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