Mobile World Congress 2014 To Become World’s Largest Certified Carbon Neutral Tradeshow
Posted on 20 January 2014
GSMA Increases Environmental Commitment to Reducing Carbon Footprint, Pursues International Certification of Mobile World Congress as Carbon Neutral
BARCELONA, Spain, Jan. 16, 2014
BARCELONA, Spain, Jan. 16, 2014 /PRNewswire/ — The GSMA today announced that the 2014 Mobile World Congress will be the world's largest tradeshow certified to have a zero carbon footprint. The GSMA will certify Mobile World Congress as carbon neutral through the internationally recognised PAS 2060 standard; official certification will be awarded once the event is completed and official data on emissions can be obtained.
"For several years, the GSMA has had climate change initiatives underway at Mobile World Congress in order to reduce the impact of the event on the environment. These initiatives have focused heavily on reducing waste in printed materials, encouraging the re-use and recycling of materials at the venue, utilising digital signage and electronic tools and working with Fira Barcelona, exhibitors and local partners to minimise the carbon footprint of the event," said John Hoffman, CEO, GSMA Ltd. "This year, we have increased our environmental commitment by working to not only reduce the emissions of the event, but to go one step further and certify Mobile World Congress 2014 as carbon neutral."